Ed and his team are advised by a number of great organisations whose in-depth expertise in advanced engineering and business management help to make Aerotails the success it can be.
Dr. Ed Elias PhD MEng
I've always loved cars growing up, and built a mini after leaving school. At university I studied mechanical and manufacturing engineering going on to do a PhD in User-Centred Eco-Design. Which basically means designing energy-efficient products that work with, instead of against, people's natural habits and behaviour.
We believe that honesty and simplicity is essential to all that we do. We strive to make all our ideas show these key benefits:
1. They save you money, carbon and fuel straight away. No difficult fitting, long driver training or lead times required.
2. They are low cost. We want the payback times to be as fast as possible since saving the earth shouldn't cost it.
3. They show your current (and future) customers you are doing something to help the environment. These are clear and visible signs that your customers will understand and appreciate.